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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

25791 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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AUTHORS

 

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Elnur. Alakbarov

Dissertant of the Agricultural Economics Research Center

   

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Fuad. Rzayev

Ph.D. student of the Azerbaijan Technical University

   

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Vagif.

Center for Local Economic Reforms

  Ph.D., docent  

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Vuqar. Namazov

Ph.D. candidate of the Azerbaijan State Economic University (UNEC)

   

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Ismayil. Kheyirkhabarov

Azerbaijan State University of Economics (UNEC)

  Ph.D., docent  

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Parviz. Aliyev

Chief of department, Agricultural Research Center
Ph.D. student of the Agricultural Research Center

   

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Aytan. Shukurova

Azerbaijan Cooperation University, senior teacher, dissertator

   

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Vahid. Amrahov

Azerbaijan State Agricultural University

  Ph.D., docent  

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Ramil. Aliyev

Ph.D. student of the Agricultural Research Center

   

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Hamza. Khalilov

Agricultural Economics Research Center, Advisor to the director

  prof, dr  

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Idris. Hojatov

Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology

  junior researcher  

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Samir. Maharramov

Doctoral student of the Azerbaijan Tourism and Management University

   

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Фамиль. Рустамов

Institute of Economics of the Ministry of Science and Education, "Economic problems of the agricultural sector" department

  Ph.D., docent  

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Arastun. Jalilov

  Doctor of Philosophy in Economics  

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Rashad. Huseynov

Agricultural Research Center, director

  Doctor of Philosophy in Economics  

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Ramil. Huseyn

Center for Economic Reforms and Communication

  Doctor of Economics