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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

23472 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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AUTHORS

 

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Jalal. Safarov

Ph.D. student of the Agricultural Research Center

   

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Namig. Shalbuzov

Deputy Director of the Agricultural Economics Research Center

  Doctor of Philosophy in Economics  

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Parviz. Aliyev

Chief of department, Agricultural Research Center
Ph.D. student of the Agricultural Research Center

   

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Jubril. Animashaun

Department of Economics, The University of Manchester, UK / Department of Agricultural Economics, University of Ilorin, Nigeria

   

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Rena. Musayeva

Department of “Economic Regulation” of Azerbaijan State University of Economics (UNEC)

   

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Elbrus. Akbarov

Azerbaijan State University of Economics (UNEC), senior lecturer

   

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Boyukxanum. Abdulkarim

Baku State University

   

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Vusala. Nagiyeva

Azerbaijan Cooperation University

  Ph.D., docent  

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Andriy. Popovych

Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej, Warszawa, Polska / Agricultural and Food Economics State Research Institute, Warsaw, Poland

  Ph.D.  

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Sabina. Valiyeva

Doctoral student of the Agro Researches Center

  Ph.D., docent  

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Firidun. Taghiyev

Head of department of Ministry of Agriculture of Azerbaijan Republic

   

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Said. Mustafayev

Ph.D. student of the Agricultural Research Center

   

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Gulsum. Badirzade

Ph.D. student of the Azerbaijan Cooperation University

   

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Umkhanim. Agakishiyeva

Teacher of Azerbaijan University of Architecture and Construction

   

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Rafiz. Ismayilli

student of the Agricultural Economics Research Center

   

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Arastun. Jalilov

  Doctor of Philosophy in Economics