Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy
 |
Orkhan Balayev Arif |
| Education Center of Tax Ministry of Azerbaijan Republic | |
| orxanbalayev@gmail.com |
Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.
No other article by the author!
-
The impact of the digital environment on the state of energy use in agriculture
E. Ahmedzadeh • UOT: 004.22, 631.1, 338.43 • 2025 -
Level and dynamics of investments in fixed capital in the agricultural sector
M. Hajiyev • UOT: 330.142.2, 338.43 • 2025 -
Development trends in digitalization of the agricultural sector
N. Mikayilova • UOT: 004.9, 631.1 • 2025 -
Farm size and agricultural productivity in Azerbaijan: challenges and policy implications
P. Aliyev • UOT: 338.23, 338.43 • 2025 -
Development of seed production and its role in ensuring food security
Р. Алиев • UOT: 330.163, 338.432 • 2025 -
Role and main instruments of state support to the agricultural sector
J. Gojamanov • UOT: 338.43, 63.33 • 2025 -
The influence of gravity factors on the formation of the export geography of agricultural products
Y. Akhundov • UOT: 330.43, 338.43, 339.5 • 2025
-
The impact of global climate change on food security in modern conditions
A. Gurbanzadeh • UOT: 504.32, 631.1 • 2025 -
The role of ISO standards in green transformation
G. Sharifov • UOT: 332.02, 504.05, 504.06 • 2025 -
Stimulation of the application of green technologies in the production of food products
N. Rahimov • UOT: 338.432, 338.439, 504.06 • 2025 -
Specialization of agriculture and development of the agricultural product market in the regions
J. Safarov, E. Guliyev • UOT: 332.13, 338.436, 339.1 • 2025 -
The directions of climate change impacts on agricultural production
N. Muradov • UOT: 504.05, 504.32, 504.37, 631/635 • 2025 -
Development factors of agricultural products sales markets
K. Javadzadeh • UOT: 338.433, 338.439.5 • 2025 -
Impact of climate change on agricultural sectors
K. Mamedova • UOT: 631.1, 632.92, 632.95 • 2025 -
The role of agricultural cooperatives in enhancing access to inputs for smallholder farmers in Azerbaijan
A. Azimov • UOT: 338.43, 339.5, 339.543 • 2025
Nijat. Muradov
Ph.D. student of the Institute of Economics, Ministry of Science and Education of the Republic of Azerbaijan
Galib. Sharifov
Head of the Department of Quality Management of "Agro Procurement and Supply" OJSC, ISO standards expert
Doctor of Philosophy in Economics
Okiemua. Okoror
Department of Economics, University of Benin, Nigeria | Department of Economics, University of Reading, UK
Jubril. Animashaun
Department of Economics, The University of Manchester, UK / Department of Agricultural Economics, University of Ilorin, Nigeria
Namig. Shalbuzov
Deputy Director of the Agricultural Economics Research Center
Doctor of Philosophy in Economics
