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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

24094 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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AUTHORS

 

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Saadat. Hajiyeva

Agricultural Economics Research Center, Deputy director

   

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Anar. Abbasov

Azerbaijan University of Cooperation

  prof, dr  

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Jahani. Nusretzade

Scientific Research Institute of Fruit-growing and Tea-growing

   

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Islam. Ibrahimov

Baku Business University

  prof, dr  

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Ayaz. Museyibov

Center for Analysis of Economic Reforms and Communication

   

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Narmin. Sattarova

Ph.D. student of the Odlar Yurdu University

   

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Lala. Jabbarlı

Ph.D. student of the Agricultural Economics Research Center

   

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Turaj. Musayev

Agricultural Economics Research Center, leading specialist

   

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Elay. Zeynalli

Azerbaijan State Agrarian University

   

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Фамиль. Рустамов

Institute of Economics of the Ministry of Science and Education, "Economic problems of the agricultural sector" department

  Ph.D., docent  

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Ramina. Mustafayeva

Azerbaijan State Agrarian University

  Ph.D., docent  

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Aygun. Salimova

Student of Azerbaijan State University of Economics (UNEC)

   

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Rashad. Ahmadov

Education Center of Tax Ministry of Azerbaijan Republic

   

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Ramiz. Isgandarov

Department of "Economics and Statistics" of Azerbaijan Technical University

  prof, dr  

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Sabina. Valiyeva

Doctoral student of the Agro Researches Center

  Ph.D., docent  

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. Hikmat

Ph.D. in agrarian sciences, docent H.N. Nasibov