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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxanbalayev@gmail.com

26590 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Andriy. Popovych

Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej, Warszawa, Polska / Agricultural and Food Economics State Research Institute, Warsaw, Poland

  Ph.D.  

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Gulnar. Bashirova

Master of Azerbaijan State University of Economics (UNEC)

   

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Khayala. Guliyeva

Ph.D. student of the Agricultural Research Center

   

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Arzu. Huseyn

Azerbaijan Tourism and Management University

  Ph.D., docent  

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Leyla. Hajiyeva

Ph.D. student of the Agricultural Economics Research Center

   

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Huseynaga. Asadov

Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology

  Ph.D., ass, pr  

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Natig. Mirzayev

Lankaran State University

   

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Ramiz. Isgandarov

Department of "Economics and Statistics" of Azerbaijan Technical University

  prof, dr  

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Heydar. Agayev

Ph.D. student of the Azerbaijan Cooperation University

   

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Rashad. Huseynov

Agricultural Research Center, director

  Doctor of Philosophy in Economics  

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Javahir. Allahverdiyeva

Azerbaijan State Agrarian University

  senior lecturer  

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Farman. Guliyev

Scientific Research Institute of Fruit-growing and Tea-growing

   

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Hagar. Namazova

Ph.D. candidate of the Azerbaijan State Economic University (UNEC)

   

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Aygun. Salimova

Student of Azerbaijan State University of Economics (UNEC)

   

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Vusala. Nagiyeva

Azerbaijan Cooperation University

  Ph.D., docent  

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Namig. Shalbuzov

Deputy Director of the Agricultural Economics Research Center

  Doctor of Philosophy in Economics