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Home 36. April 2021 Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif
orxanbalayev@gmail.com

40484 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

 

UOT: 339.13, 339.138

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Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Javahir. Allahverdiyeva

Azerbaijan State Agrarian University

  senior lecturer  

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Tahmasib. Huseynov

Azerbaijan State University of Economics (UNEC)

  Doctor of Philosophy in Economics  

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Vagif.

Center for Local Economic Reforms

  Ph.D., docent  

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Ramil. Asgarov

Doctoral student of Azerbaijan State Agrarian University

   

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Фамиль. Рустамов

Institute of Economics of the Ministry of Science and Education, "Economic problems of the agricultural sector" department

  Ph.D., docent  

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Alizamin. Guliyev

Ph.D. candidate of the Azerbaijan Technical University

   

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Vuqar. Namazov

Ph.D. candidate of the Azerbaijan State Economic University (UNEC)

   

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Firidun. Taghiyev

Head of department of Ministry of Agriculture of Azerbaijan Republic

   

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Samir. Akhmedov

Ph.D. student of the Agricultural Economics Research Center

   

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Firdovsi. Fikratzade

Doctoral student at the Institute for Scientific Research on Economic Reforms

  Doctor of Philosophy in Economics  

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Yunus. Sadigov

Azerbaijan National Academy of Sciences, Institute of Economics, Lead Researcher

  Ph.D., docent  

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Mekhman. Rzayev

Sumgait Chemical-Industrial Park

  doctor of agrarian sciences  

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Alizamin. Guliyev

Azerbaijan Technical University, Ph.D.

   

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Натиг. Гаджиев

Doctor of Science Program of Agricultural Research Center

  Ph.D., docent  

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Abdulrahim. Dadashov

Ph.D. candidate of UNEC, Agricultural Economics Research Center

   

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Tamraz. Tamrazov

Vegetable Research Institute