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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20837 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Aligulu. Mehdiyev

Ph.D. student of Baku Engineering University

   

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Rasul. Balayev

Azerbaijan State University of Economics, professor

  prof, dr  

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Mehman. Rzayev

Azerbaijan RPA Hydrotechnics and Melioration

  doctor of agrarian sciences  

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Abrehet. Mehari

Lecturer in Ethiopia Civil Service University, Ethiopia, Addis Ababa; Ph.D. candidate in Azerbaijan State University of Economics

   

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Elchin. Salahov

Azerbaijan State Agricultural University

  Doctor of Philosophy in Economics  

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Aydin. Asgarov

Institute of Genetic Resources of ANAS

   

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Gabil. Kazimov

Research Institute of Crop Husbandry

   

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. Shahla

Baku State University

   

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Tarlan. Gorchiyeva

PhD student of the Agricultural Economics Research Center

   

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Vusala. Babayeva

Doctor of Science Program of Agricultural Economics Research Center

  Doctor of Philosophy in Economics  

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Rashad. Ahmadov

Education Center of Tax Ministry of Azerbaijan Republic

   

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Aygun. Salimova

Student of Azerbaijan State University of Economics (UNEC)

   

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Samir. Agayev

Ph.D. student of Azerbaijan State Economic University (UNEC)

   

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Bahruz. Nuriyev

Chief consultant in Ministry of Agriculture of Azerbaijan Republic

   

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Mekhman. Rzayev

Sumgait Chemical-Industrial Park

  doctor of agrarian sciences  

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Ruhiyya. Gambarova

Azerbaijan State Agrarian University

  Doctor of Philosophy in Economics