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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

16332 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Gurban. Mirzayev

Azerbaijan State Agrarian University

   

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Ruhiyya. Gambarova

Azerbaijan State Agrarian University

  Doctor of Philosophy in Economics  

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Fuad. Ibrahimov

Economic issues expert of the Center for Socio-Economic and Ecological Research Public Union

  Doctor of Philosophy in Economics  

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Nigar. Gasimova

Agricultural Research Center, senior specialist

   

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Javahir. Allahverdiyeva

Azerbaijan State Agrarian University

  senior lecturer  

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Saadat. Hajiyeva

Ph.D. student of the Agricultural Economics Research Center

   

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Ibrahim. Jafarov

Azerbaijan State Agricultural University

  Corresponding member of ANAS, prof  

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Faig. Huseynov

Azerbaijan State University of Economics (UNEC)

   

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Abrehet. Mehari

Lecturer in Ethiopia Civil Service University, Ethiopia, Addis Ababa; Ph.D. candidate in Azerbaijan State University of Economics

   

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Vahid. Amrahov

Azerbaijan State Agricultural University

  Ph.D., docent  

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Yusif. Humbatov

Azerbaijan University of Technology

   

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Savalan. Seyfaddinov

Senior researcher at the Scientific Research Institute of Agriculture Ministry of Agriculture of the Republic of Azerbaijan

  Ph.D. in Agrarian Sciences  

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Islam. Ibrahimov

Baku Business University

  prof, dr  

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Sabuhi. Eldarov

Research Institute of Plant Protection and Technical Plants

   

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Bagish. Ahmadov

Deputy Director of the Agricultural Economics Research Center

  Doctor of Philosophy in Economics  

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Akif. Valiyev

Agricultural Economics Research Center

  Doctor of Economics