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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20841 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Kamala. Sadygova

Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology

  researcher  

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Lala. Jabbarlı

Ph.D. student of the Agricultural Economics Research Center

   

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Arshad. Yashar

Head of land identification and geographical data sector of the Land use Control Department of the Ministry of Agriculture of the Republic of Azerbaijan

   

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Elay. Zeynalli

Azerbaijan State Agrarian University

   

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Esmira. Latifova

Director Adviser, Agricultural Economics Research Center

   

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Abbas. Safarov

Ph.D. student of the Agricultural Research Center

   

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Firidun. Taghiyev

Head of department of Ministry of Agriculture of Azerbaijan Republic

   

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Aytan. Shukurova

Azerbaijan Cooperation University, senior teacher, dissertator

   

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Ramina. Mustafayeva

Azerbaijan State Agrarian University

  Ph.D., docent  

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Aygul. Salimova

PhD student of the Agricultural Economics Research Center

   

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Naila. Aliyeva

Associate professor of the Azerbaijan State Economic University (UNEC) Doctoral student of the Agro Researches Center

  Doctor of Philosophy in Economics  

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Aytekin. Huseynli

Ph.D. student of the Baku State University

   

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Sabina. Valiyeva

Doctoral student of the Agro Researches Center

  Ph.D., docent  

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Ruhiyya. Mammadrzayeva

Research Institute of Plant Protection and Technical Plants

   

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Samir. Akhmedov

Ph.D. student of the Agricultural Economics Research Center

   

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Eldar. Guliyev

Agricultural Economics Research Center

  Ph.D., docent