How can we help?

Article, author, etc.

Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxanbalayev@gmail.com

31037 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

 

UOT: 339.13, 339.138

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

ARTICLES FROM THE AUTHOR

 

No other article by the author!

 

ARTICLES - PDF

 

AUTHORS

 

Cover
Manzar. Nasibova

Senior researcher

   

Cover
Irada. Huseynova

Vice-president of Azerbaijan National Academy of Sciences Director of the Institute of Molecular Biology and Biotechnology, ANAS

  academician  

Cover
Aykhan. Gadashov

Head of the portal azexport.az Ph.D. student of the Agricultural Research Center

   

Cover
Aytan. Shukurova

Azerbaijan Cooperation University, senior teacher, dissertator

   

Cover
Shamil. Rajabov

Special Constructor Technology Bureau of the National Aerocosmic Agency

   

Cover
Vahid. Abbasov

Head of the Department of Economics, Baku State University

  prof, dr  

Cover
Idris. Hojatov

Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology

  junior researcher  

Cover
Fuad. Ibrahimov

Economic issues expert of the Center for Socio-Economic and Ecological Research Public Union

  Doctor of Philosophy in Economics  

Cover
Galib. Hajiyev

Department of “Economy of enterprise” of Azerbaijan State University of Economics (UNEC)

  Ph.D., docent  

Cover
Zakir. Guliyev

Baku Business University

  Doctor of Philosophy in Economics  

Cover
Samir. Maharramov

Doctoral student of Azerbaijan Tourism and Management University

   

Cover
Khayyam. Javadzadeh

Azerbaijan State University of Economics, UNEC

  Ph.D., docent  

Cover
. Hikmat

Ph.D. in agrarian sciences, docent H.N. Nasibov

   

Cover
Ruhiyya. Mammadrzayeva

Research Institute of Plant Protection and Technical Plants

   

Cover
Ramiz. Isgandarov

Department of "Economics and Statistics" of Azerbaijan Technical University

  prof, dr  

Cover
Arastun. Jalilov

  Doctor of Philosophy in Economics