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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20811 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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AUTHORS

 

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Bahruz. Nuriyev

Chief consultant in Ministry of Agriculture of Azerbaijan Republic

   

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Aygun. Huseynova

Baku State University

   

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Abdulrahim. Dadashov

Ph.D. candidate of UNEC, Agricultural Economics Research Center

   

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Yusif. Akhundov

Ph.D. student of the Agricultural Research Center

   

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Mekhman. Rzayev

Sumgait Chemical-Industrial Park

  doctor of agrarian sciences  

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Firidun. Taghiyev

Head of department of Ministry of Agriculture of Azerbaijan Republic

   

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Said. Mustafayev

Ph.D. student of the Agricultural Research Center

   

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Gulnara. Salimova

Senior Researcher of the Research Institute for Economic Reforms

   

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Firdovsi. Fikratzade

Director of the Agricultural Economics Research Center, Doctoral student at the Institute for Scientific Research on Economic Reforms

  Doctor of Philosophy in Economics  

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Samir. Maharramov

Doctoral student of the Azerbaijan Tourism and Management University

   

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Ayaz. Museyibov

Center for Analysis of Economic Reforms and Communication

   

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Elchin. Khalilov

Research Institute of Plant Protection and Technical Plants

   

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Khayala. Guliyeva

Ph.D. student of the Agricultural Research Center

   

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Turaj. Musayev

Agricultural Economics Research Center, leading specialist

   

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Aygul. Salimova

PhD student of the Agricultural Economics Research Center

   

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Abbas. Safarov

Ph.D. student of the Agricultural Research Center