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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20778 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Hagar. Namazova

Ph.D. candidate of the Azerbaijan State Economic University (UNEC)

   

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Said. Mustafayev

Ph.D. student of the Agricultural Research Center

   

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Shovkat. Yusufova

Azerbaijan Cooperation University

  Ph.D., docent  

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Alamdar. Asgarov

Vegetable Research Institute

   

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Rashad. Huseynov

Center for Analysis of Economic Reforms and Communication

  Doctor of Philosophy in Economics  

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Elay. Zeynalli

Azerbaijan State Agrarian University

   

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Jubril. Animashaun

Department of Economics, The University of Manchester, UK / Department of Agricultural Economics, University of Ilorin, Nigeria

   

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Konul. Mamedova

Ph.D. student of the Agricultural Economics Research Center

   

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Zohra. Abbasova

Ph.D. student of the Agro Researches Center

   

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Najiba. Hajiyeva

Baku State University

  Doctor of Philosophy in Economics  

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Izzat. Talibov

Chief consultant in Ministry of Agriculture of Azerbaijan Republic

   

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Zaur. Asadov

Azerbaijan State Oil and Industrial University

  Doctor of Philosophy in Economics  

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Arshad. Yashar

Head of land identification and geographical data sector of the Land use Control Department of the Ministry of Agriculture of the Republic of Azerbaijan

   

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Javahir. Allahverdiyeva

Azerbaijan State Agrarian University

  senior lecturer  

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Elnur. Alakbarov

Dissertant of the Agricultural Economics Research Center

   

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Gulnara. Jafarova

Agricultural Economics Research Center, leading specialist

  Doctor of Philosophy in Economics