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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20820 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Eldar. Guliyev

Agricultural Economics Research Center

  Ph.D., docent  

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Aytekin. Huseynli

Ph.D. student of the Baku State University

   

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Ulker. Mammadova

Ph.D. student of the Azerbaijan Cooperation University

   

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Konul. Mamedova

Ph.D. student of the Agricultural Economics Research Center

   

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Heydar. Agayev

Ph.D. student of the Azerbaijan Cooperation University

   

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Sadi. Ismayilov

Assistant director of Beylagan RASIC

  Doctor of Philosophy in Economics  

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Abdulrahim. Dadashov

Ph.D. candidate of UNEC, Agricultural Economics Research Center

   

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Nizami. Gafarov

Doctor of Science Program of Agro Researches Center

  Ph.D., docent  

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Sevil. Maharramova

PhD student of the Scientific Research Institute of Agromechanics

   

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Tahmasib. Huseynov

Azerbaijan State University of Economics (UNEC)

  Doctor of Philosophy in Economics  

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Said. Mustafayev

Ph.D. student of the Agricultural Research Center

   

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Isak. Hasanov

Head of Shamkir Support Point

   

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Islam. Ibrahimov

Baku Business University

  prof, dr  

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Sarvan. Jafarov

Ph.D. student of the Agricultural Economics Research Center

   

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Gulsum. Badirzade

Ph.D. student of the Azerbaijan Cooperation University

   

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Yusif. Abayev

Ph.D. student of the İnstitute of Economics of ANAS