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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20779 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Jubril. Animashaun

Department of Economics, The University of Manchester, UK / Department of Agricultural Economics, University of Ilorin, Nigeria

   

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Nigar. Gasimova

Agricultural Research Center, senior specialist

   

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Naila. Aliyeva

Associate professor of the Azerbaijan State Economic University (UNEC) Doctoral student of the Agro Researches Center

  Doctor of Philosophy in Economics  

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Sadi. Ismayilov

Assistant director of Beylagan RASIC

  Doctor of Philosophy in Economics  

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Shovkat. Yusufova

Azerbaijan Cooperation University

  Ph.D., docent  

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Narmin. Sattarova

Ph.D. student of the Odlar Yurdu University

   

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Israfil. Ismayilov

Member of the Russian Academy of Natural Sciences

  Prof. Dr.  

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Elay. Zeynalli

Azerbaijan State Agrarian University

   

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Galib. Hajiyev

Department of “Economy of enterprise” of Azerbaijan State University of Economics (UNEC)

  Ph.D., docent  

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Samir. Maharramov

Doctoral student of Azerbaijan Tourism and Management University

   

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Abdulrahim. Dadashov

Ph.D. candidate of UNEC, Agricultural Economics Research Center

   

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Tahmina. Safarli

Ph.D. student of the Baku State University

   

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Heydar. Agayev

Ph.D. student of the Azerbaijan Cooperation University

   

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Vusala. Babayeva

Doctor of Science Program of Agricultural Economics Research Center

  Doctor of Philosophy in Economics  

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Ibrahim. Jafarov

Azerbaijan State Agricultural University

  Corresponding member of ANAS, prof  

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Gamar. Ibrahimova

Special Constructor Technology Bureau of the National Aerocosmic Agency