Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy
Orkhan Balayev Arif |
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| Education Center of Tax Ministry of Azerbaijan Republic | |
| orxan.balayev@gmail.com |
Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.
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Nneka. Osadolor
Department of Economics, University of Benin, Nigeria Department of Economics, University of Ibadan, Nigeria
Kamala. Sadygova
Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology
researcher
Huseynaga. Asadov
Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology
Ph.D., ass, pr
Rena. Musayeva
Department of “Economic Regulation” of Azerbaijan State University of Economics (UNEC)