Home 36. April 2021 Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

	Orkhan Balayev Arif
	Education Center of Tax Ministry of Azerbaijan Republic
	orxanbalayev@gmail.com

33985 AZ 36. April 2021 modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

UOT: 339.13, 339.138

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Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.

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