Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy
Orkhan Balayev Arif |
|
| Education Center of Tax Ministry of Azerbaijan Republic | |
| orxan.balayev@gmail.com |
Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.
No other article by the author!
-
Reducing onion losses through effective regulation: a comprehensive evaluation of the onion supply chain
P. Aliyev • UOT: 338.23, 338.43 • 2024 -
Export trends of the fruit growing sector in the Republic of Azerbaijan: a comparative analysis
Y. Akhundov • UOT: 338.43, 339.5, 634.1 • 2024 -
History, current state and prospects of development of sheep breeding in Azerbaijan
Ф. Рустамов, R. Isgandarov • UOT: 636/639, 338.439 • 2024 -
Self-sufficiency in wheat and its role in food security
N. Shalbuzov • UOT: 338.436633/635, 338.439.68 • 2023 -
Econometric assessment of economic and climatic factors affecting agricultural value added
T. Musayev • UOT: 330.45, 338.43 • 2023 -
Index insurance in the agricultural field: a view of world experience and implementation possibilities in Azerbaijan
K. Ghafarli • UOT: 338.43, 338.434: 368.5 • 2023
-
Assessment of perspectıve development factors of the agrıcultural processıng ındustry
Y. Abayev • UOT: 338.43, 338.45:663/664 • 2023 -
Financing mechanisms of sustainable development of agriculture in Nakhchivan Autonomous Republic
T. Mammadzade • UOT: 338.43, 336.02, 336.6 • 2023 -
Characteristics of taxation on agricultural land
R. Ahmadov • UOT: 332.38, 336.226.2 • 2023 -
The role of the entrepreneurial ecosystem in the development of the agrarian sector
V. Abbasov, J. Gojamanov • UOT: 338.43, 63.33 • 2023 -
International experience in grain market regulation
J. Allahverdiyeva • UOT: 338.43, 339.5 • 2022
Naila. Aliyeva
Associate professor of the Azerbaijan State Economic University (UNEC) Doctoral student of the Agro Researches Center
Doctor of Philosophy in Economics
Irada. Huseynova
Vice-president of Azerbaijan National Academy of Sciences Director of the Institute of Molecular Biology and Biotechnology, ANAS
academician
Lotanna. Emediegwu
Department of Economics, The University of Manchester, UK | Department of Agricultural Economics, University of Ilorin, Nigeria | Department of Economics, Policy and International Business, Manchester Metropolitan University, UK