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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20809 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Bagish. Ahmadov

Deputy Director of the Agricultural Economics Research Center

  Doctor of Philosophy in Economics  

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Rashad. Huseynov

Center for Analysis of Economic Reforms and Communication

  Doctor of Philosophy in Economics  

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Mushfiga. Mammadova

Agricultural Economics Research Center

  Ph.D., docent  

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Shamil. Rajabov

Special Constructor Technology Bureau of the National Aerocosmic Agency

   

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Heydar. Agayev

Ph.D. student of the Azerbaijan Cooperation University

   

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Jubril. Animashaun

Department of Economics, The University of Manchester, UK / Department of Agricultural Economics, University of Ilorin, Nigeria

   

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Konul. Mamedova

Ph.D. student of the Agricultural Economics Research Center

   

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Zohra. Abbasova

Ph.D. student of the Agro Researches Center

   

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Teymur. Nagibeyli

Ph.D. student of the Agricultural Economics Research Center

   

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Abrehet. Mehari

Lecturer in Ethiopia Civil Service University, Ethiopia, Addis Ababa; Ph.D. candidate in Azerbaijan State University of Economics

   

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Vahid. Abbasov

Head of the Department of Economics, Baku State University

  prof, dr  

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Isak. Hasanov

Head of Shamkir Support Point

   

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Elchin. Khalilov

Research Institute of Plant Protection and Technical Plants

   

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Akram. Hasanzada

Ph.D. student of the Agricultural Research Center

   

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Eldar. Guliyev

Agricultural Economics Research Center

  Ph.D., docent  

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Saadat. Guliyeva

Azerbaijan Academy of Labor and Social Relations

  Doctor of Philosophy in Economics