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Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif

orxan.balayev@gmail.com

20799 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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AUTHORS

 

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Lala. Jabbarlı

Ph.D. student of the Agricultural Economics Research Center

   

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Okiemua. Okoror

Department of Economics, University of Benin, Nigeria | Department of Economics, University of Reading, UK

   

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Nargiz. Hasanova

Azerbaijan State Agrarian University

   

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Ramina. Mustafayeva

Azerbaijan State Agrarian University

  Ph.D., docent  

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Arastun. Jalilov

  Doctor of Philosophy in Economics  

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Ismayil. Kheyirkhabarov

Azerbaijan State University of Economics (UNEC)

  Ph.D., docent  

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Kamala. Sadygova

Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology

  researcher  

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Said. Mustafayev

Ph.D. student of the Agricultural Research Center

   

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Natig. Javadov

Azerbaijan State Agrarian University

  prof, dr  

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Zohra. Abbasova

Ph.D. student of the Agro Researches Center

   

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Hagar. Namazova

Ph.D. candidate of the Azerbaijan State Economic University (UNEC)

   

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Rasul. Balayev

Azerbaijan State University of Economics, professor

  prof, dr  

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Tahmasib. Huseynov

Azerbaijan State University of Economics (UNEC)

  Doctor of Philosophy in Economics  

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Teymur. Nagibeyli

Ph.D. student of the Agricultural Economics Research Center

   

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Eldar. Guliyev

Agricultural Economics Research Center

  Ph.D., docent  

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Israfil. Ismayilov

Member of the Russian Academy of Natural Sciences

  Prof. Dr.