Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy
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Orkhan Balayev Arif |
| Education Center of Tax Ministry of Azerbaijan Republic | |
| orxanbalayev@gmail.com |
UOT: 339.13, 339.138
Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.
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Yunus. Sadigov
Azerbaijan National Academy of Sciences, Institute of Economics, Lead Researcher
Ph.D., docent
Nneka. Osadolor
Department of Economics, University of Benin, Nigeria Department of Economics, University of Ibadan, Nigeria
Naila. Aliyeva
Associate professor of the Azerbaijan State Economic University (UNEC) Doctoral student of the Agro Researches Center
Doctor of Philosophy in Economics
Rena. Musayeva
Department of “Economic Regulation” of Azerbaijan State University of Economics (UNEC)
Savalan. Seyfaddinov
Senior researcher at the Scientific Research Institute of Agriculture Ministry of Agriculture of the Republic of Azerbaijan
Ph.D. in Agrarian Sciences
Javid. Hasanov
Senior specialist, Agricultural Research Center Ph.D. student of the Agricultural Research Center
Galib. Sharifov
Head of the Department of Quality Management of "Agro Procurement and Supply" OJSC, ISO standards expert
Doctor of Philosophy in Economics
