Integration of goods produced in the Republic of Azerbaijan into international e-commerce: opportunities and challenges

With the expansion of digitalization, the e-commerce sector, which has gained new opportunities, plays an important role in the global market by enabling access to a wide audience with minimal resource expenditure. E-commerce has shown significant growth in recent years, and the value of e-commerce transactions worldwide is measured in trillions of dollars. Large platforms lead the market and further intensify competition in this field. The use of e-commerce platforms is increasing every year, and this growth trend continues to rise steadily. The interest and demand of the younger generation for digital technologies indicate that e-commerce will expand even further in the future.
Our country also has the potential to benefit from this global growth trend and increase export opportunities through e-commerce. The article examines the integration of Azerbaijan's ecommerce sector into international markets, explores the challenges encountered, and presents practical solutions for development in this field.