The impact of digital marketing on the development of wine tourism in the Azerbaijan
Uhayna Valehzadeh Alovsat |
|
| Ph.D. student of the Agricultural Research Center Lecturer at Azerbaijan Tourism and Management University | |
| 0000 0001 9758 4759 Uheyna.valehzada@atmu.edu.az |
https://doi.org/10.30546/2788-8754.47.02.2025.1021
UOT: 004, 338.48, 338.138
The article examines the digital marketing strategies adopted by wineries in the context of wine tourism. The technological transformation process, accompanied by the application of ICT tools, including innovative digital communication resources such as 4D technology, is reshaping the wine tourism experience. The application of innovative approaches is necessary to make the wine tourism experience unforgettable. According to existing research, successful practices in this area lead to the formation of positive E-WOM (digital word-of-mouth marketing) and a loyal brand image. The article uses a comparative case study approach, focusing on two major wine regions in Azerbaijan - Gabala and Shamakhi. This study highlights the role and importance of various digital marketing tools within wine tourism, and provides a comprehensive analysis of them. The article concludes by making original theoretical and practical contributions to the existing literature, proposing recommendations for ensuring the sustainable development of wine tourism in Azerbaijan and strengthening its position as a competitive brand.
No other article by the author!
-
Azerbaijan's agrarian consumer market: realities, problems and solutions
N. Gafarov • UOT: 338.43, 338.433, 338.439 • 2026 -
The role of agricultural cooperatives in achieving sustainable development challenges
S. Akbarova • UOT: 334.73, 631.115.8 • 2026 -
Technical and economic analysis of the impacts on the technological capabilities of the electro-hydraulic tractor suspension system
E. Abbasov • UOT: 330.322, 631.372.012 • 2026 -
Socioeconomic aspects of the development of regions in Azerbaijan
V. Babayeva, H. Mirzayeva • UOT: 332.02, 332.05, 338.49 • 2026 -
Comparative analysis of Azerbaijan's level of self-sufficiency in basic food crops
P. Aliyev • UOT: 338.439.5; 339:56; 311 • 2026 -
Calculation of the economic efficiency of an experimental crusher
A. Zingirov, E. Kazimova • UOT: 621. 926. 1: 631.363 • 2026 -
The role of innovations in accelerating the development of the agricultural sector
T. Tamrazov • UOT: 338.364, 338.43 • 2022
-
Role and main instruments of state support to the agricultural sector
J. Gojamanov • UOT: 338.43, 63.33 • 2025 -
The impact of the digital environment on the state of energy use in agriculture
E. Ahmedzadeh • UOT: 004.22, 631.1, 338.43 • 2025 -
Development of seed production and its role in ensuring food security
Р. Алиев • UOT: 330.163, 338.432 • 2025 -
Development trends in digitalization of the agricultural sector
N. Mikayilova • UOT: 004.9, 631.1 • 2025 -
The influence of gravity factors on the formation of the export geography of agricultural products
Y. Akhundov • UOT: 330.43, 338.43, 339.5 • 2025 -
Farm size and agricultural productivity in Azerbaijan: challenges and policy implications
P. Aliyev • UOT: 338.23, 338.43 • 2025 -
Level and dynamics of investments in fixed capital in the agricultural sector
M. Hajiyev • UOT: 330.142.2, 338.43 • 2025
Vugar. Mehdiyev
h.D., Associate Professor, V.M. Mehdiyev Azerbaijan University of Cooperation
Ph.D., docent
Yunus. Sadigov
Azerbaijan National Academy of Sciences, Institute of Economics, Lead Researcher
Ph.D., docent
Фамиль. Рустамов
Institute of Economics of the Ministry of Science and Education, "Economic problems of the agricultural sector" department
Ph.D., docent
Naila. Aliyeva
Associate professor of the Azerbaijan State Economic University (UNEC) Doctoral student of the Agro Researches Center
Doctor of Philosophy in Economics
Anar. Azimov
The Agrarian Services Agency at the Ministry of Agriculture of the Republic of Azerbaijan
