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The factors affecting the implementation of innovation in food production enterprises

Aligulu Mehdiyev Mahir

aliqulu_mehdiyev@hotmail.com

32878 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ food industry innovation local production food production

 

UOT: 338.43, 664

Abstract

Companies need to make innovative and strategic decisions in order not to lose customer share in the market, to expand their market and to survive as competition intensifies in local and global market. The consumer behavior is changing time to time. Companies need useful and productive information for supporting the decision if they want to be successful in their innovation endeavors. Marketing and market surveys are implemented for obtaining the current situation of the company and the future threats and opportunities. Some companies pay attention to the right side of these surveys and apply the right decisions. However, there are factors that hinder these activities. In this study, these factors were analyzed through questionnaires for managers working in food production enterprises. The obtained information revealed the factors that obstacle the implementation of innovative activities of companies and some suggested solutions are mentioned

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AUTHORS

 

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Zakir. Guliyev

Baku Business University

  Doctor of Philosophy in Economics  

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Isak. Hasanov

Head of Shamkir Support Point

   

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Jahani. Nusretzade

Scientific Research Institute of Fruit-growing and Tea-growing

   

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Azer. Gurbanzadeh

Azerbaijan Cooperation University

  Ph.D., docent  

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Ramil. Huseyn

Center for Economic Reforms and Communication

  Doctor of Economics  

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Heydar. Agayev

Ph.D. student of the Azerbaijan Cooperation University

   

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Shovkat. Yusufova

Azerbaijan Cooperation University

  Ph.D., docent  

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Esmira. Latifova

Director Adviser, Agricultural Economics Research Center

   

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Bahruz. Nuriyev

Chief consultant in Ministry of Agriculture of Azerbaijan Republic

   

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Kamala. Sadygova

Ministry of Science and Education of the Republic of Azerbaijan, Institute of Dendrology

  researcher  

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Rashad. Huseynov

Agricultural Research Center, director

  Doctor of Philosophy in Economics  

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Saadat. Guliyeva

Azerbaijan Academy of Labor and Social Relations

  Doctor of Philosophy in Economics  

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Khaliq. Ghafarli

Ph.D. student of the Agricultural Research Center

   

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Ceyran. Babirova

Ph.D. student Azerbaijan State University of Economics (UNEC)

   

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Ramina. Mustafayeva

Azerbaijan State Agrarian University

  Ph.D., docent  

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Jalal. Safarov

Ph.D. student of the Agricultural Research Center