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The impact of digital marketing on the development of wine tourism in the Azerbaijan

The impact of digital marketing on the development of wine tourism in the Azerbaijan

18 Fevral 2026 ­ 108 U. Valehzadeh • https://doi.org/10.30546/2788-8754.47.02.2025.1021

The article examines the digital marketing strategies adopted by wineries in the context of wine tourism. The technological transformation process, accompanied by the application of ICT tools, including innovative digital communication resources such as 4D technology, is reshaping the wine tourism experience. The application of ...

Integration of goods produced in the Republic of Azerbaijan into international e-commerce: opportunities and challenges

Integration of goods produced in the Republic of Azerbaijan into international e-commerce: opportunities and challenges

17 Fevral 2025 ­ 13152 A. Gadashov

With the expansion of digitalization, the e-commerce sector, which has gained new opportunities, plays an important role in the global market by enabling access to a wide audience with minimal resource expenditure. E-commerce has shown significant growth in recent years, and the value of e-commerce transactions worldwide is measured in ...

Assessment of foreign experience in formation and development self-employment

Assessment of foreign experience in formation and development self-employment

15 Mart 2022 ­ 30593 A. Guliyev

The article analyzes the foreign experience of the formation and development of selfemployment in the agricultural sector. The experience of developed countries, countries of the Organization for Economic Cooperation and Development is considered. The systems of regulation and stimulation of self-employment development used in the ...

Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

16 Mart 2022 ­ 34161 O. Balayev

Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this ...