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The impact of digital marketing on the development of wine tourism in the Azerbaijan
48. February 2026 14 U. Valehzadeh • https://doi.org/10.30546/2788-8754.47.02.2025.1021
The article examines the digital marketing strategies adopted by wineries in the context of wine tourism. The technological transformation process, accompanied by the application of ICT tools, including innovative digital communication resources such as 4D technology, is reshaping the wine tourism experience. The application ...