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Home 36. April 2021 Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy

Orkhan Balayev Arif
orxanbalayev@gmail.com

38272 ­ ­ AZ ­ ­ 36. April 2021 ­ ­­ ­ modern marketing methods new trends target audience digital economy influence mechanism modern advertising.

 

UOT: 339.13, 339.138

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Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy. 

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Hijran. Mirzayeva

Head of the Department of the Azerbaijan Academy of Labor and Social Relations

  Doctor of Philosophy in Economics  

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Fariz. Suleymanov

Ph.D. student of the Azerbaijan State Agrarian University

   

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Vahid. Amrahov

Azerbaijan State Agricultural University

  Ph.D., docent  

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Okiemua. Okoror

Department of Economics, University of Benin, Nigeria | Department of Economics, University of Reading, UK

   

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Ibrahim. Jafarov

Azerbaijan State Agricultural University

  Corresponding member of ANAS, prof  

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Eldar. Guliyev

Agricultural Economics Research Center

  Ph.D., docent  

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Gulnara. Jafarova

Agricultural Economics Research Center, leading specialist

  Doctor of Philosophy in Economics  

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. Hikmat

Ph.D. in agrarian sciences, docent H.N. Nasibov

   

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Arshad. Yashar

Head of land identification and geographical data sector of the Land use Control Department of the Ministry of Agriculture of the Republic of Azerbaijan

   

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Lala. Jabbarlı

Ph.D. student of the Agricultural Economics Research Center

   

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Abbas. Safarov

Ph.D. student of the Agricultural Research Center

   

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Uhayna. Valehzadeh

Ph.D. student of the Agricultural Research Center Lecturer at Azerbaijan Tourism and Management University

   

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Nazrin. Ramazanova

Master of Azerbaijan State University of Economics (UNEC)

   

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Samir. Agayev

Ph.D. student of Azerbaijan State Economic University (UNEC)

   

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Samira. Akbarova

Ph.D. student of Azerbaijan Technological University Lecturer at Mingachevir State University

   

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Tahmasib. Huseynov

Azerbaijan State University of Economics (UNEC)

  Doctor of Philosophy in Economics