Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy
Orkhan Balayev Arif |
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| Education Center of Tax Ministry of Azerbaijan Republic | |
| orxan.balayev@gmail.com |
Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.
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Rashad. Huseynov
Center for Analysis of Economic Reforms and Communication
Doctor of Philosophy in Economics
Firdovsi. Fikratzade
Director of the Agricultural Economics Research Center, Doctoral student at the Institute for Scientific Research on Economic Reforms
Doctor of Philosophy in Economics
Fuad. Ibrahimov
Economic issues expert of the Center for Socio-Economic and Ecological Research Public Union
Doctor of Philosophy in Economics