Issues of applıcatıon of modern marketıng methods to the dıgıtalızed economy
Orkhan Balayev Arif |
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| Education Center of Tax Ministry of Azerbaijan Republic | |
| orxan.balayev@gmail.com |
Trends in the economy, such as the widespread adoption of digital technologies, the rapid penetration of digitalization into all spheres of human life, the globalization of these processes and the promotion of globalization, show that the state can not remain indifferent to the digital economy. At the national and global levels, this growing trend poses important challenges, such as being prepared for the changes that are taking place and expected in the future, not lagging behind the international arena in their implementation, and even ahead of it. Under the influence of the above factors, marketing science, like other sciences in the world, is constantly changing and improving in terms of methods and functions, as well as business principles. Production, trade, demand, supply, etc. As new methods are formed, new approaches and new views on marketing, which are at the forefront of all these processes, are emerging. This article will cover the application of the most modern marketing methods in the world to the business activities of entrepreneurs who form the basis of our economy.
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Lotanna. Emediegwu
Department of Economics, The University of Manchester, UK | Department of Agricultural Economics, University of Ilorin, Nigeria | Department of Economics, Policy and International Business, Manchester Metropolitan University, UK
Okiemua. Okoror
Department of Economics, University of Benin, Nigeria | Department of Economics, University of Reading, UK
Andriy. Popovych
Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej, Warszawa, Polska / Agricultural and Food Economics State Research Institute, Warsaw, Poland
Ph.D.
Rashad. Huseynov
Center for Analysis of Economic Reforms and Communication
Doctor of Philosophy in Economics
Rena. Musayeva
Department of “Economic Regulation” of Azerbaijan State University of Economics (UNEC)